When a CRM application is cloud-based, a company’s entire database of leads and established accounts is kept in one centralized and secure location. Individuals in many different companies that interact with customers of clients can access details and up-to-date information. All access to a cloud-based CRM platform is handled via any web browser on any Internet-connected computer or mobile app on a smartphone.
Salesforce is a pioneer in developing cloud-based CRM applications. Salesforce is a comprehensive cloud-based solution, designed to increase the productivity of salespeople. Highly interactive and powerful toolset that can improve efficiency and communication in every aspect of sales and customer/client management process. The same toolsets can be used by a company’s customer relations, technical support, and marketing teams. Salesforce provides a seamless, cloud-based platform that enables each person within a company to access the up-to-date information they need for communication between departments or with clients/customers. Highly customizable and information is secured.